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AdTech

Boosting sales online since 2010

AdTech

(Advertising Technology)

AdTech refers to the technological tools, platforms, and solutions used by advertisers and marketers to plan, execute, optimize, and analyze digital advertising campaigns.

It encompasses a wide range of technologies and processes, including ad networks, demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and ad servers.

AdTech enables advertisers to target specific audiences, automate ad buying and placement, track campaign performance, and optimize ad spend effectively.

Overall, AdTech plays a crucial role in facilitating targeted, efficient, and measurable advertising in the digital age.

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